Business is changing.
Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center. We believe that it can give rise to the next major transformation of business thinking.
- Michael E Porter
The future role of business in society — what we expect from companies and how they relate to their customers – will look very different 25 years from now than it does today. The best businesses, we believe, will align their core strategy around the interests of their key stakeholders – employees, customers, the community, investors, and the environment. Our hope is to accelerate the day when concepts like shared and blended value and the the triple bottom line seem quaint – because any business to survive will have already incorporated these ideas into the very DNA of the business. Organizations like B Corporation and the Social Venture Network are leading this change in the U.S. We hope to bring a vision of the power of business to improve people’s lives to some of the poorest places in our hemisphere by demonstrating that businesses that care about their community are not only the work horses of development – but the most successful businesses in their industries.