Tag Archives: Uruguay

GPSGAY improves the lives of Latin American LGBT communities

“Before Agora, we knew that we were causing impact but had no idea how to track it. The Accelerator taught us how to measure and explain the impact we were having on the LGBTQ community.”

Magdalena Rodríguez believes in the power of social inclusion to change the lives of the LGBTQ community.  With a background in web design, Magdalena launched her career in the tech world, founding a web design and development company in Uruguay with her wife in 2006. Growing increasingly dissatisfied with the lack of change she was making in a tech agency, Magdalena began to search for new ideas of social impact. She wanted to add value to the LGBTQ community she was a part of, and make a difference to the individuals who were still frequently excluded from society.

Upon reviewing the many applications and platforms already available to the LGBTQ community, Magdalena realized that there was something missing. Many were focused solely on finding a sexual partner, and those that did provide valuable information and consulting services to individuals did not take advantage of the community’s potential as a unique market. Thus was born the idea for GPSGAY.

As the largest and most comprehensive platform for the LGBTQ community in Latin America, GPSGAY is simultaneously a safe space where individuals can solicit advice, support, and consulting services, a medium through which companies and organizations can engage with the community, a source for relevant content including upcoming events, news, and health information, and a marketplace for products including healthcare, travel, and entertainment.

Looking for impact investors who would help take GPSGAY to the next level, Magdalena applied to Agora’s Accelerator and was accepted to its 2016 Class. The retreat and months of consulting that followed brought invaluable benefits. Magdalena and her team learned to better measure the impact they were creating, developed a stronger business plan that catered to addressing the health and self-esteem of individuals users, and connected with impact investors in a market less familiar with LGBTQ startups.

Following the Accelerator, Magdalena has secured $300,000 from a Swiss investor, strengthened GPSGAY’s internal system to better organize its sales, and made the decision to set up offices in the U.S. With plans to further expand the networks of support and information and strengthen self-esteem, GPSGAY is poised to continue its rapid expansion.

With GPSGAY, Magdalena hopes for nothing more than to make the world a little bit brighter for the LGBTQ community. She hopes that participation in this platform can make her users happier and more confident, and shares that the grateful messages they receive from the community are her greatest source of motivation and inspiration.

GPSGAY is run on its founders’ honesty, accountability, and respect, and it is changing the world, one user at a time.

Learn more about GPSGAY at gpsgay.com.

 

Now That’s Some Good Tech!

What I love most about working with tech companies is (1) the passion their teams bring for building accessible products that improve lives (working with entrepreneurs is always the best part!), (2) their ability to rapidly iterate and develop new products/features, and (3) their significant potential for scale.

Since moving to Chile in March 2016, I’ve been consulting with four technology start ups driven to solve massive challenges across Latin America and the Caribbean. With the right technology, efficient sales channels, and the right team, they can achieve serious numbers in terms of people reached and value generated. To provide a glimpse of the teams behind the tech, here are the stories of my four clients at Agora Partnerships.

Brave UP

Education Technology | Launched 2015 | Chile

Brave UP, led by CEO Alvaro Carrasco and COO Robinson Salinas, is an education technology start up with a program and platform for revolutionizing the way school stakeholders (students, parents, teachers, administrators) communicate. After University Alvaro and Robinson set their minds to creating a solution to bullying in high schools. Although it started with the intent of giving voice to vulnerable children, Brave UP soon realized violence in schools is not just a stand alone problem, but an effect in schools with low social cohesion. To address bullying would require holistically addressing the widening holes in social fabric of schools throughout Chile. Meanwhile, schools started asking for more functionality in the application, to serve as a way to share information beyond abuses. Since 2015, Brave UP has grown into a mobile platform schools use to connect stakeholders along seven strategic lines ranging from sending announcements to parents, to sharing non-curricular opportunities with students, to Brave UP Mode abuse reporting. Together with in-person programming and support services to school workers, Brave Up is enhancing communication, inclusion, and participation of stakeholders, growing trust and social capital in schools, and thereby reducing learning issues and bullying. Brave UP is actively giving Chilean schools tools to thrive, and growing quickly.

Outlook: Brave Up is now in 10 schools with the aim to reach 25 schools and $60k revenue by the close of 2016. They are raising $300k in convertible debt or equity to grow the team, develop the product, and invest in sales and marketing.

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Credit: Brave UP

Veerhouse Voda

Housing/Construction Technology | Launched 2012 | Haiti

Brendon Brewster is the bold entrepreneur who after seeing the devastation of the 2010 earthquake in Haiti decided to do something about it. Veerhouse Voda, a Haitian manufacturing and construction company, produces disaster resilient, energy efficient buildings for institutional clients while also distributing materials to hardware retailers in Haiti and the Caribbean. Made from expanded polystyrene (EPS), the core Veerhouse product is converted from raw plastic beads into light-weight wall and roofing panels. Veerhouse also manufacturers the lightweight steel framing used to form the building structure. Veerhouse, with their Dutch-created, Euro code building system, designs and constructs beautiful, high-quality, earthquake resistant buildings in a fraction of the time of traditional building systems in Haiti, saving clients money and resources. The material is not only insanely energy efficient but can be recycled to form new materials in the future.

Outlook: Veerhouse Voda has grown quickly in recent years, is projecting revenue of $3M in 2016, and is currently preparing to raise $2M+ in equity or debt to provide the capital needed to continue to build the business.

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Credit: Veerhouse Voda

allGreenup

Environmental Technology | Founded 2013 | Chile

When it comes to going green, allGreenup is THE mobile platform citizens, companies, and governments turn to. The team is revolutionizing the relationship between citizens, businesses, institutions, and the environment, enabling reduction in resource consumption and expenditure while creating an engaged community of conscious consumers. The platform provides citizens with a CO2 emissions application that tracks behaviors and rewards users for reducing their emissions (through recycling, car sharing, non-petrol transport). Once users have enough allGreenup points they gain access to a range of discounts and award packages through allGreenup’s corporate clients, ranging from a discounted Coca Cola to free international travel. allGreenup also serves private companies with both an employee sustainability engagement platform and  environmental cause marketing partnerships. As part of the Poch environmental group, allGreenup is well positioned to grow quickly across Latin America.

Outlook: allGreenup is actively signing new contracts and attracting new users. They have a full-time team of 6 members, are projecting $293k revenue in 2016 and are currently raising $500k to invest in sales and marketing, operations, and product development.

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Credit: allGreenup

Oincs

Safety and Transportation Technology | Launched 2013 | Uruguay

In 2013 Marcelo Wilkorwsky (aka Mr. Pig) was fed up with corruption, crime and traffic issues in the city of Montevideo. Since the government was failing to address the issues effectively, Marcelo launched the Mr. Pig Twitter feed in 2013 for citizens in Uruguay to post safety and traffic related incidents. It took off. Within a year there were more than 100,000 followers (3% of Uruguay’s population), many posting reports each day. Both the value of the idea and the need for a more dynamic platform became clear through user traction. The Oincs platform emerged. A public safety tech start up, Oincs is a real-time data crowdsourcing technology improving the city living experience, empowering citizens to navigate Latin American cities more safely and rapidly through their mobile platform.

Outlook: Since growing to 140,000 users (60,000 active in the past 6 months), Oincs has been generating revenue while developing new strategies built around value added services for their users and clients. Oincs is currently raising $300,000 in equity investment to develop their product, grow their team, and expand to new markets, beginning in Mexico.

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Credit: Oincs

Now that’s some good tech! While all four companies have created real value and are solving real problems through their products, in a way developing the technology is the easy part. It’s the entrepreneurs and their teams that are now tasked with the steep slope of turning smart ideas into brilliant businesses, supported by the strategy, operations, leadership, knowledge, and resources they need to grow. Agora is here to help.

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