“Your social enterprise should be a part of you. It is always hard to separate the project from yourself, but use that to your advantage.”
Nazareno El Hom believes in a future where trash dumps are converted into forces for social integration. Attracted to the autonomy of running one’s own business, Nazareno quickly became a connoisseur of entrepreneurial ventures. He opened restaurants in Costa Rica, bars in his native Mendoza, and even a bike shop. But this is not just the story of Nazareno. This is the story of three friends, Nazareno, Ezequiel, and Alejandro, who came together four years ago in search of something different. They wanted to found a company that followed a different logic, whose success was defined not only by its profitability but also by its social and environmental impact. Upon learning about the existence of social enterprises as an industry, the three knew where their futures had to lie.
With no idea what they wanted to do nor how they would do it, they turned their focus to the local community. They became aware of the immense waste coming out of the tire industry, and visits to the disposal sites revealed mound upon mound of unused tires. They learned of and quickly became incensed by the number of individuals and groups that were excluded from the formal economy, realizing that there was tremendous productive potential lying unharnessed. The solution to this set of problems lay clear before their eyes; they had to found a shoe store. But it would not be just any shoe store, it would be Xinca.
The shoes Xinca produces and sells are absolute trash, and they are incredibly proud of that. Each shoe is produced from recycled materials, with soles made out of recovered tires. The individuals and organizations they partner with to create the shoes come from the most marginalized sectors of society, and they thus provide work for the physically disabled, single mothers, and rural families. Through a partnership with the penitentiary of Mendoza, they are giving a second chance to over 30 inmates, providing them with the opportunity to become productive individuals within society and raising their quality of life.
21,805 shoes later, Xinca continues to create an incredible impact. They have incorporated waste into their production while maintaining their standard of quality, proving to society that there is value and potential in recycled materials. They have partnered with several social organizations and workshops to empower dozens of individuals excluded from the formal economy. And they have aligned themselves with the United Nations’ Sustainable Development Goals, structuring their company to promote gender equality and responsible consumption and production.
Hoping to move their social enterprise closer to investment but wary of accelerators taking equity, the Xinca team looked to Agora. Equipped with a readily-available consultant and a wide assortment of materials for strengthening their finances, the team was able to tackle oncoming challenges head-on. They emerged from the Accelerator with a network of support and an improved growth strategy, closer to investment than ever before.
Xinca today is changing lives. Suffering from a physical disability, Ramón had not been able to get a formal job for the last seven years. After being connected with Xinca, he began to work producing their merchandise. In his new creative space, Ramón is able to manage his own schedule and satisfy his economic needs. Nazareno is continuously inspired by stories like Ramón’s, by the proof that the work he is doing with his team is in fact making a difference. He believes firmly in the importance of internal alignment and the power of his partners to successfully push each other through difficult moments. The Xinca team thus runs their company on the knowledge that honesty starts with oneself and empathy is crucial for generating impact, and they are changing the world, one shoe at a time.
Learn more about Xinca at http://www.xinca.com.ar.