Tag Archives: Environment

Promesa teaches students to value the environment

“My relationship with the consultant was the best part of the program; I felt comfortable enough to share every detail with him and he helped us to both restructure our program and strengthen our team.”

Julio Alvarez believes in the promise of an educational program to raise the environmental consciousness of a nation. While still a university student, Julio traveled often to Mexico’s beautiful Acapulco beach on family vacations. However, he was appalled by the apathy people had toward the environment. Visitors littered all over the sands, and the evening tide brought in plastic bags, diapers, and empty bottles. His frustration moved him to action; he started an organization that prompted beachfront restaurants to pay for the installation of trash bins, yet, 200 bins later, people still did not seem to care.

Julio was driven to do more. Over the next few years, he created environmental initiatives, green reports, reforestation programs, ecological holiday agendas, and environmental workshops for 26 companies. Again, however, the same stubborn apathy reared its ugly head. Realizing how difficult it was to change an adult’s mind about living a more sustainable life, Julio knew he had to craft a quality environmental education program targeted at youth. Thus was born the concept for Promesa.

Julio gathered a group of psychologists, biologists, and environmental engineers, who together formulated a K-12 program that not only involves every student, but also includes important milestones to measure progress. As an additional bonus, he structured the model so that it is completely self-sustainable by collecting and selling the recycling from the enrolled schools. Schools can therefore enroll in the program free of charge. Moreover, the ripple effect of this environmental initiative reaches beyond the students, touching their teachers, families, and administrators.

The results were stunning. Post-program surveys revealed steadily increasing numbers of students who recycle, and a partnered school has already developed a compost zone, vertical gardens, and pluvial water collection, with plans to install solar panels.

Julio was ready to scale. He applied to Agora’s Accelerator, looking to gain valuable consulting on how best to expand his company. With access to a network of successful social entrepreneurs, a consultant whose hands-on approach showed him his full potential for growth, and an experience at SOCAP where he was confident enough to ask for larger investments than ever before, Julio’s ambition was fully unleashed. He emerged from the Accelerator program with a stronger financial model that could be pitched to international investors, a clearer idea of the team he needed to scale his company, and a more solid communication strategy that allowed him to successfully secure investments six months later.

Promesa is now on the fast track. With an astonishing 100% retention rate of enrolled schools and a rapidly expanding team, Julio hopes to reach 250 schools in the next two months, 1000 schools by 2018, and 7000 schools by 2022. He is building connections across Mexico and the U.S., joining with foundations and associations to champion his environmental cause.

Julio wants to share his passion with everyone, believing that the program is the key to awakening the environmental consciousness of its many students. Promesa is fueled by the passion of its incredible team, and it is changing the world, one school at a time.

Learn more about Promesa at www.grupopromesa.com.

allGreenup reduces Latin America’s carbon footprint

“Agora is honest, Agora understands and is truthful about the specific problems facing social entrepreneurs in Latin America.”

Andres Luongo believes in a future where both companies and individuals will have a more sustainable relationship with the environment. With a background in social entrepreneurship and civil engineering, Andres had spent years experimenting with different methods of environmental engagement. In 2012, Andres and his partner Sebastian began seriously discussing the creation of a business with an environmental impact. They lamented the fact that, despite claims of recycling, few people actually live environmentally-conscious lifestyles. Thus arose the idea of incentives, that if people were given some kind of benefit, green lifestyles would seem much more appealing. And so was born allGreenup.

allGreenup is an application that both educates and rewards its users, incentivizing citizens and employees throughout Latin America to track and reduce their carbon footprint. Offering discounts, products, and services as prizes for choosing a greener lifestyle, it increases sustainable action among individuals and companies.

Andres and Sebastian recognized that companies today are encouraged by governments and their customers to be sustainable, but don’t have the means nor the motivation. allGreenup thus provides the missing tools and incentive necessary for companies to integrate sustainability into their business models and the platform necessary to both expand and measure impact.

However, Andres struggled to acquire investment and recognition. Hoping to expand his contacts and improve his business model, he applied to Agora’s flagship Accelerator program in 2016. The week-long retreat and months of consulting that followed brought invaluable benefits: Andres and his team learned how to better deliver their value proposition and pitch to potential investors and partners, gained lasting community connections with other entrepreneurs, and closed contracts with Samsung and Bupa.

allGreenup today is perfectly positioned in Chile to continue expanding its user base. For now, Andres is focused on creating greater impact and generating revenue in his home country. In the next five years, however, he hopes that allGreenup will grow within the region, spreading to Peru, Colombia, and Mexico, and eventually developing into a globally recognized platform with over a million users.

His success is evident in the testimonies of customers. Chile’s second largest healthcare company, Bupa, praises the clear improvements in their consumer relations and the ability to accurately assess their impact, while individual users applaud the creation of a community in which they can find and be encouraged by like-minded individuals.

With eyes on the future, Andres envisions a world where social impact is integrated into every business model. He notes that the focus of companies today is no longer limited to just profit. Having a social impact has become increasingly important, and a growing number of individuals are looking for ways to help their community and world. The knowledge that he is a part of this movement for good is what pushes Andres each day to pour his heart and soul into his company. Run on the values of excellence, integrity, and teamwork, allGreenup is thus changing the world, one user at a time.

Learn more about allGreenup at www.allgreenup.com.