“With Agora, it was great to have a consultant doing things with us, as opposed to just telling us what to do.”
Bruno Aracaty believes in the necessity of civic engagement to reduce the disconnect between governments and their citizens. Despite starting his early career in entrepreneurship, Bruno moved quickly into the investment sector, fascinated by how foreign capital could be invested in Brazilian assets. He heeded the entrepreneurial call again in 2011, leading the digital marketing campaigns for political candidates and indulging his personal passion for politics. However, as he worked, he grew increasingly aware of the widespread disenchantment with politicians and the growing distance between government and citizens.
Believing in the power of technology to solve such a serious problem, Bruno wanted to bridge this gap with a mobile platform. Thus was born Colab.
Colab is a civic engagement platform that connects citizens with their local governments, allowing them to report problems and incentivizing them to participate in the solutions. Bruno believes that the lack of effective communication creates a vicious cycle perpetuating government inefficiency and popular discontent, and thus developed an app to facilitate issue reporting. Citizens who notice problems ranging from sewage buildups to broken sidewalks can use Colab to communicate the issue to the municipal office responsible, allowing officials to quickly address the problem.
Bruno was off to a great start, developing municipal partnerships with cities all over Brazil, but he wanted Colab to be stronger. Exposed to various accelerator programs, he was fully aware of their potential to change a business. He began to look for one that would strengthen Colab’s impact management and expand its Latin American network. He wanted an involved consultant who would not only identify areas in need of improvement but also help him to improve them. This led him to Agora’s Accelerator. Many months later, Bruno emerged from the program with a stronger vision of impact measurement, countless new community connections across Latin America, and an improved growth strategy for his company.
Following his participation in the Accelerator, Bruno has secured a million dollars of investment, closed contracts with three new municipalities in Brazil, and launched a revamped version of his platform. Users praise the efficiency with which government officials notified through Colab have addressed problems like wires left on the sidewalk and dangerous potholes. They also commend its ability to digitally raise participation in a simple municipal budget hearing from 300 individuals to over 10,000.
The enthusiastic responses of citizens and government officials both show that Colab has already grown much bigger than Bruno initially imagined. Making his business profitable as early as possible and surrounding himself with a talented team of individuals have enabled Bruno to expand Colab across 130 cities and dream far beyond Brazil. He envisions a future where his platform reaches all across Latin America, addressing discontented populations and bridging the gap between governments and citizens regionwide. Run on the values of ethics, creativity, and accountability, Colab is changing the world, one city at a time.
Learn more about Colab at https://www.colab.re.