The Pat family is demonstrating how it is possible to insert a rural indigenous community into the global economy and to preserve the environment at the same time.
I have to admit that I have often regarded ventures of this type as exercises in nostalgia rather than as serious business propositions. Also, too many of us in the development community are in a constant quest for scale and large numbers instead of measuring the intensity of impact for those affected. This project made me look at things in a new way.
The Pat family lives in the Mayan community of Tankuche of about 1,000 residents in the state of Campeche in Mexico’s Yucatan Peninsula. They have taken what was formerly a hobby –beekeeping – and turned it into a business that produces as much as 10 tons of pure organic honey a year. The bees are raised on communal and public lands within the Los Petenes biosphere reserve, and their cultivation requires the preservation of the ecology of reserve, thus aligning economic incentives with conservation. Don Vidal, the father of the Pat family, is currently in the process of formalizing the company as a cooperative, which will allow for easier access to financing. Getting past the bureaucrats who delight in making things as difficult as possible is just one of the many challenges he has to overcome.
Don Vidal is a highly spiritual man and a visionary. He wants to provide an example to the rest of the village of how hard work can help people raise themselves out of poverty. His whole family is entrepreneurial. His wife, Isabel, is involved in providing healthcare, formally and informally, especially to pregnant women in the village. One of their daughters, Josefa, runs an outsourced garment operation employing women of the village and their other daughter commercializes the honey in Cancun. Their son, Rogaciano, currently manages the beekeeping with the help of three employees. Last year, with some public funding and a reinvestment of profits, the family began constructing a collection center. The center still needs about $50,000 to install the bottling operation and to build the warehouse and shipping center that will allow the family to manage not only their own production, but that for another 32 family producers, 8 of whom already produce with Vidal. The idea is to eventually incorporate as many honey producers in the village as possible.
The commercialization of the Pat family’s honey is being assumed by Mercado delaTierra, an entity formed by The GreenSquids, a company created by architect turned social entrepreneur Enrique Kaufmann who is dedicated to developing sustainable businesses in rural communities. The GreenSquids in turn has participated in Agora Partnerships’ Accelerator program and remains an active member of the Agora community. The GreenSquids is also working on a comprehensive community development project in the Mayan community of Nuevo Xcan in the state of Quintana Roo.
Mercado delaTierra is positioning the honey as a premium, pure organic product. Honey can also be differentiated by qualities such as acidity, color, and flavor derived from the type of flower that produced the pollen. Mercado delaTierra has already signed a contract with Thrive Market to distribute the honey in Thrive’s California stores and is seeking additional contracts for the remainder of the Pat family production. Due to declining U.S. production of honey, attributed to Colony Collapse Disorder (CCD), the causes if which are still being debated, honey prices in the U.S. have risen more than 80% since 2006 and about 65% of US supply is now imported. In addition, much of the product marketed as honey is impure or adulterated.
However, in Campeche, the very biodiversity of the Los Petenes reserve appears to protect the bees from natural enemies. There is a great opportunity to increase production. With a small amount of additional financing for the collection center (anyone thinking crowdfunding?), this business can be taken to the next level. This would indeed produce a sweet result for the Pat family, their village, the biosphere, and very satisfied honey lovers all around the world.