“Agora is honest; Agora understands and is truthful about the specific problems facing social entrepreneurs in Latin America.”
Andres Luongo believes in a future where both companies and individuals will have a more sustainable relationship with the environment. With a background in social entrepreneurship and civil engineering, Andres had spent years experimenting with different methods of environmental engagement. In 2012, Andres and his partner Sebastian began seriously discussing the creation of a business with an environmental impact. They lamented the fact that, despite claims of recycling, few people actually live environmentally-conscious lifestyles. Thus arose the idea of incentives, that if people were given some kind of benefit, green lifestyles would seem much more appealing. And so was born allGreenup.
allGreenup is an application that both educates and rewards its users, incentivizing citizens and employees throughout Latin America to track and reduce their carbon footprint. Offering discounts, products, and services as prizes for choosing a greener lifestyle, it increases sustainable action among individuals and companies.
Andres and Sebastian recognized that companies today are encouraged by governments and their customers to be sustainable, but don’t have the means nor the motivation. allGreenup thus provides the missing tools and incentive necessary for companies to integrate sustainability into their business models and the platform necessary to both expand and measure impact.
However, Andres struggled to acquire investment and recognition. Hoping to expand his contacts and improve his business model, he applied to Agora’s flagship Accelerator program in 2016. The week-long retreat and months of consulting that followed brought invaluable benefits: Andres and his team learned how to better deliver their value proposition and pitch to potential investors and partners, gained lasting community connections with other entrepreneurs, and closed contracts with Samsung and Bupa.
allGreenup today is perfectly positioned in Chile to continue expanding its user base. For now, Andres is focused on creating greater impact and generating revenue in his home country. In the next five years, however, he hopes that allGreenup will grow within the region, spreading to Peru, Colombia, and Mexico, and eventually developing into a globally recognized platform with over a million users.
His success is evident in the testimonies of customers. Chile’s second largest healthcare company, Bupa, praises the clear improvements in their consumer relations and the ability to accurately assess their impact, while individual users applaud the creation of a community in which they can find and be encouraged by like-minded individuals.
With eyes on the future, Andres envisions a world where social impact is integrated into every business model. He notes that the focus of companies today is no longer limited to just profit. Having a social impact has become increasingly important, and a growing number of individuals are looking for ways to help their community and world. The knowledge that he is a part of this movement for good is what pushes Andres each day to pour his heart and soul into his company. Run on the values of excellence, integrity, and teamwork, allGreenup is thus changing the world, one user at a time.
Learn more about allGreenup at www.allgreenup.com.