“Agora teaches you not only the financial components, but also the personal and emotional components necessary for success.”
Germán Mejia believes in the incredible potential of the coconut shell to be the vehicle of prosperity for coastal Colombian communities.
For nearly twenty years, Germán devoted his energy to cultivating his homeland’s most famous export, beautiful flowers. During these two decades in horticulture, he had the opportunity to explore the hydroponic cultivation of flowers with coconut fiber substrates and realized that the shell of this fruit had an incredible potential for improving the cultivation of vegetables like tomatoes, ornamental plants, vertical orchid gardens, and ‘green’ roofs.
Excited by the many uses and benefits of coconut fibers and substrate, Germán remembered the family trips to the Caribbean coast in his boyhood and the innumerable coconuts he had seen strewn across the department of Córdoba. He had not returned to the region in decades and decided to give it a visit. What he saw opened his eyes to the monumental opportunity awaiting him.
To avoid snakes nesting, the local communities were disposing of the coconut shells by throwing them on the beach or burning them completely, a practice that was severely polluting the air. Germán’s raw material, shockingly abundant, was thus not only being discarded but also contributing to the environmental degradation of the region. Moreover, these communities were living in abject poverty, the worst residing in homes of cracked plastic, with no access to clean water or electricity, and no sanitary bathroom or a functional area for cooking. Seeing the conditions for the first time through adult eyes, Germán was appalled. The man who, as a child, had told his mother at least once a week that he wanted to become a doctor and help people, was moved to action. And thus, Cocotech was born.
Cocotech buys coconut shells from these impoverished coastal communities, recycling them and transforming them into substrates for use in agriculture and horticulture. It thus simultaneously reduces the environmental contamination of the region and brings employment and additional income to families in desperate need of resources.
Since its conception in 2012, Cocotech has consistently progressed, entering the competitive market for coconut fiber substrates, and gaining a share substantial enough to break even. It has developed a buffering agent to treat the coconut shells and added coconut chips to its production line, further expanding its opportunities. In 2016, Cocotech became a finalist for Innpulsa, a Colombian entrepreneurial competition, and won first prize for sustainability with Corporacion Ventures, receiving national recognition for its incredible work.
Ambitious and ready to expand, Germán applied to Agora’s Accelerator program on the recommendation of an important potential client. The Accelerator provided him with invaluable materials, a methodology for growth, months of support from a consultant who was consistently well-prepared and committed to his company’s development, and the opportunity to present himself before investors and credit lenders in the hope of acquiring financing.
Newly equipped, Germán’s company today is poised for rapid growth. Germán hopes to continue expanding the plan of benefits for Cocotech’s employees that has thus far improved his workers’ education, health, living situation, and even their diet. In five years, he wants to acquire a major American client and develop a partnership with weavers who make artisanal products with coconut fibers, further unlocking the infinite possibilities of this little fruit.
Germán has brought hope and opportunity to an area that has remained virtually unchanged for the last 45 years. Within a population trapped in a vicious cycle of poverty and underdevelopment, he is changing lives. He runs his company with the sense of responsibility and empathy that have so guided his life, and he is changing the world, one coconut at a time.
Learn more about Cocotech at cocotech.com.co.