All posts by Elysa Neumann

ENTREPRENEUR SPOTLIGHT: Jennifer Menegazzo of Korβáta

Korβáta is one of the 25 companies in the 2016 Agora Accelerator. The Agora Accelerator is divided into cohorts of entrepreneurs aligned around an impact theme or industry. Korβáta is part of our 2016 Ethical Fashion cohort, each cohort acts as its own ecosystem of experts, investors, industry professionals, and media all coordinated to accelerate the very best entrepreneurial solutions to social and environmental problems in Latin America.

Based in Guatemala, Korβáta is committed to promote traditional Mayan culture and community empowerment through their creation of unique handmade fashion accessories for men.

pic1

Why did you start your company?

Korβáta started in September 2012. Together with my partner, we were seeking to create something unique, something with Guatemalan value and the idea of creating a tie using traditional textiles came out. We start working with various samples, involving ourselves in the whole creation process, the meaning of the patterns and the different techniques used by communities, we had to learn it all, from how to made a tie knot till the creation of a brand.

As people always ask me this question: how did you start this company? I always answer: Korβáta found me. It was not something I was looking for and now is everything I have ever dream of. I have put my time, knowledge, experience, love, craziness, tears and more to this incredible project that is just starting to rise…Wait for it #korbata.

What problem is your company trying to solve?

Poverty is extremely entrenched in Guatemalan society, around 59% of the population live in poverty and the majority are indigenous living in rural communities. Our artisans in rural communities lack the income generating opportunities to improve their quality of life and being native indigenous they have been long suffering from discrimination and rejection of their culture. This must stop! Additional, global consumers are unaware of the value chain of their clothes and the consequences of unfair job conditions and those who are aware do not have sufficient high-quality options to support ethical fashion.

pic2

What is your vision for the future?

At first my vision was to create a Guatemalan brand to be recognized by fashion men all over the world. After the years I have learned how Korβáta has been making an impact in people’s life; from the artisans in different communities that create the textiles, to the workshop artisans that confection the products, to the Korβáta team and to the ethical fashion industry. I love to see men that proudly wear their Korβáta and know the story behind it.
After understanding the true impact we defined our vision and goal to share our Guatemalan passion, culture and traditions to all over the world and become a country product that supports rural community empowerment in Guatemala.

pic3

Why did you choose the Agora Accelerator?

To be honest I did not really know what a business accelerator was, but now in a few words: best experience ever! I will describe it as “entrepreneur power”. I think at the end Agora choose me because they saw the potential in me and my business. Because they believed in me I choose them. A week full of adventures started with knowledge and networking with incredible entrepreneurs around the world. It was amazing to feel that even with different ages, locations and industries we are not alone. The inspiration and motivation that I got on the entrepreneur weekend is still in me and this is what keeps me going to pursuit my dreams. Some weeks have passed and work and dedication has become a challenge. I have learned so much in so little time, through the constantly perseveration of my mentor we have manage to put ideas into paper and proved with the Agora Accelerator that time has no limit when you are dreaming with your eyes open! #thanksagora

pic4