ChurecaChic empowers women through fashion

“Agora has acted for us as a seal of approval to get other accelerators, organizations, and investors to be interested in us.”

Andrea Paltzer believes in the power of innovative fashion to drive hundreds of women into the formal economy. She spent much of her 20s working in various NGOs across Central and South America, dealing with children’s health, poverty, and education. Eventually, she arrived at a NGO focused on educational infrastructure in Nicaragua, and found herself enraptured with the question of how to help generations of adults without any formal education access stable careers.

It was around this time that she learned of La Chureca, a municipal and industrial landfill, more aptly described as the largest garbage dump in all of Central America, and home to a shockingly large, impoverished community. This community worked and played amongst the trash, making their living sorting through the scraps for bits of metal and plastic. Andrea’s heart was touched by the perseverance of these people, surviving in such terrible conditions, and she decided she had to help.

Andrea knew that their greatest challenge was not a lack of money, but a lack of the education required to make a living in the formal economy. Furthermore, as officially listed residents of La Chureca, these individuals carried a debilitating label, earning them only discrimination and scorn from potential employers. The solution, therefore, had to go beyond simple welfare payments. Andrea had to change the individuals. She thus launched the Earth Education Project (EEP), a job-skills education program specifically catered to La Chureca’s women, funded by a series of scholarships from its community recycling business.

The program enrolls women with neither formal education nor experience in the formal economy in a year of reading, writing, and computing classes. It extends beyond the cultivation of these hard skills, teaching self-esteem, conflict resolution, and household management to psychologically empower the women, allowing them to successfully hold onto employment once they enter the formal economy. Upon completion of the program, graduates are placed through organizational partners into steady jobs across the country.

Despite the EEP’s laudable mission and initial success, Andrea knew from experience that NGOs are hard to sustain. A steady source of income was necessary if she was to maintain the Project, and so she came up with an idea for how to generate profit. And, just like that, Chureca Chic was born.

Launched in 2013 as an independent fashion label and registered officially in 2015 as a social enterprise, Chureca Chic takes recycled materials from the dump and transforms them into beautiful pieces of unique jewelry. The company provides full-time employment to several EEP graduates, and its profits are funneled back into the Project to expand its scholarship program. Andrea’s greatest achievement, however, is that her company has empowered dozens of women, placing 150 graduates into formal jobs and employing seven women itself. Fany Guerrero, who used to work for $5 a month at a jewelry co-op, now makes $220 a month, running the production line at Chureca Chic and more confident in her abilities than ever before.

Hoping to expand her vision, Andrea applied to Agora’s Accelerator and was accepted to its 2016 class. Her company, just founded, was an exception, a couple years behind the rest of her social entrepreneurial peers. But with the help of a patient and committed consultant, Andrea bridged this divide. She reorganized her projects and financial statements and emerged from the Accelerator with a clear investor report, a strengthened growth strategy, and contacts for potential sources of funding and partnerships.

Today, Andrea is focused on increasing national sales and expanding throughout the region. She plans to incorporate recycled plastic and wood into Chureca Chic’s raw materials, diversifying her products and eventually reaching the European market. Andrea hopes to one day absorb all running costs of the Earth Education Project, and is well on her way to meeting that goal.

Andrea is inspired everyday by the women she sees transformed through the EEP and empowered by formal employment. She believes that persistence, resilience, and consistent innovation have transformed the idea of La Chureca from something detestable into something beautiful. Andrea runs her company on the values of commitment, responsibility, and honesty, and her team of women are changing the world, one recycled string of beads at a time.

Learn more about ChurecaChic at www.eartheducationproject.org.

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