“We had an objective but no idea how to get there. Agora taught us how to order our priorities, re-analyze our strategies, and achieve our goals.”
Marisa Umaña believes in the power of artisanal design to empower women and bring economic opportunities and development to rural communities. A student of international commerce and policy, Marisa moved her professional life quite naturally into the field of economic development. After acquiring a Masters in Belgium, she returned to Guatemala, deciding to take a job as the Director of the Handcrafts Division for the Exporters’ Association. As the leader of a USAID-funded project, she threw her energy into fostering economic development in rural areas and connecting the women to clients in international markets. It was there that she met Diego and Gonzalo, who, wanting to create contemporary handmade products with traditional techniques, had founded the Mayan Store in 2010.
With a fondness for art and design, extensive travel experience, and unmistakably strong Guatemalan roots, Diego Olivero had decided to create a diverse handcrafted collection to highlight his cultural tradition. Fascinated by the intersection between business and social impact, Gonzalo Pertile had worked in both the public and private sectors and was driven to create local development.
The two partners were impressed with Marisa’s experience with the handcraft sector in Guatemala and invited her to join their project in 2016. The first, a natural in topics of innovation design, the second, fluent in the language of international development, and the last, an expert on coordinating local handcraft artisans, the team steadily expanded their business.
Over the years, they committed themselves to the preservation of Mayan cultural heritage. They partnered with wool weavers from the Momostenango municipality, women beaders in the Sololá department, and glassblowers in a recycling-based cooperative, providing artisans who had lived in conditions of extreme poverty with a sustainable income and access to the international market. They diversified their products beyond their renown woven rugs, expanding to chairs, glassware, and jewelry, and eventually changed their name to Meso, identifying their target market as Central America.
Despite knowing that they wanted to access investment, the Meso team had no idea how to become investment-ready. They struggled with creating a clear financial plan that would list their cost structures accurately, and did not know which direction to move in. So, in 2017, they applied to Agora’s Accelerator.
In the retreat and months of consulting that followed, they were shown how to achieve their objective. They emerged from the program with a re-analyzed growth strategy, invaluable investment contacts, and a stronger financial plan. With a company restructured in accordance with their goals, the team divided the work amongst themselves, relegating grants, design, and operative administration to the expert of each field.
The Meso team today continues moving steadily toward investment-readiness and expanding their network. Starting with three artisans in 2010, Meso now works with over 500 individuals, most of whom live in the northern highlands of Guatemala. They’ve focused their expansion on empowering women, moving female artisans into an agricultural group previously managed solely by men. In the process, they have brought an increased income and improved living conditions to all these families. Marisa has worked consistently to perfect effective communication with her artisans, many of whom have never been exposed to the need for quality control or deadlines nor understood finances. She happily reports that the process has become much smoother, and that she and her team have ambitious goals for growth. They plan to develop workshops where their artisans will be able to separate work from home in a space safe for dyeing and weaving, and thus reduce certain health risks.
Marisa believes that the diversity of her team has been the key to their success, each individual contributing a unique skill set to the company and inspiring the others to persevere. Despite the many challenges of working with rural Guatemalan artisans, Marisa is encouraged to continue driving social impact by her sense of responsibility to herself, her team, and society.
Marisa, Diego, and Gonzalo run their company on the values of teamwork, perseverance, and creativity, and they are changing the world, one beautiful wool-woven rug at a time.
Learn more about Meso at https://www.mesolifestyle.com