“As a social entrepreneur, you need to spend time on understanding the community you are impacting. You have to understand that market, and thoroughly understand their individual needs in order to best be able to help them.”
Israel Amezcua believes in the basic right of humans to access clean, affordable water. Throughout his life, Israel has always cultivated his natural entrepreneurial spirit, founding several ventures that sold products ranging from jewelry to organic coffee. But for the last decade, he dedicated his time to a civil association, working with safe water, management of natural resources, and rural development. Israel became increasingly drawn to the monumental importance and rising value of water. Faced with the quickly approaching effects of global warming, he knew that rural communities were most at risk and least capable of accessing clean, safe water.
Israel learned that, despite being one of the world’s largest consumers of freshwater per capita, Mexico still had over 20 million of its citizens living without access to clean water. This was causing a massive portion of the population to be extremely vulnerable to serious gastrointestinal diseases. Israel knew that something had to be done, and accordingly put his entrepreneurial spirit to work.
Working with Fermín, a friend from the same civil association, the two men decided that they wanted to empower these rural communities in the management of their own natural resource while simultaneously bringing them access to safe drinking water. Out of this idea, Indigo Impacto was born.
Conceived with a clear focus on these rural communities, Indigo Impacto builds on the existence of water purification kiosks in urban areas, adapting the models to more remote areas and using them to bring opportunity and autonomy to marginalized individuals. By selling the kiosk franchise for women to operate on their own, Indigo Impacto ensures a stable stream of income for individuals who were unlikely to ever own their own business. Additionally, the kiosks keep the price of safe water low and affordable for all of the community. They have even become a source of pride, proof that natural resources are being efficiently managed.
In addition to the purification kiosk franchise, Indigo Impacto sells simple systems that collect and purify rainwater for individual households. With these diverse services, Israel and Fermín are changing lives. Maricela, a resident of the rural Francisco Sarabia community in Chiapas, is a single mother who used to make a living cleaning houses. Introduced to the purification kiosks, she formed a group with four other women, installed a model, and began to run her brand new business. She now makes an income stable enough for her to spend time at home with her children and address their daily needs.
Inspired by Agora’s Latin American vision and focus, Israel applied to the Accelerator program in 2017. In the months that followed the initial retreat, Israel was guided by an invaluable consultant, readily available for support and consistently connecting him with new individuals and organizations that could push his business further. Indigo Impacto today is stronger than ever before, with a clearer pitch, message, and mission that have drawn in several interested investors.
Despite the rapid expansion of his company, Israel’s thirst for creating impact has not been quenched. He envisions Indigo Impacto operating in ten states throughout Mexico, installing between 300 and 500 kiosks to be operated by women, and selling 100,000 household purification systems. Israel runs his company driven by the need to create a better future for his family, and he is changing the world, one drop of clean water at a time.
Learn more about Indigo Impacto at http://indigoimpacto.mx.