Develop Link makes Guatemalan healthcare more efficient

“Being able to leverage Agora’s well-known name within this community allowed us to successfully acquire funding.”

Catherine Flatley believes in unlocking the potential of existing healthcare systems to provide more efficient care for Latin Americans. She was first introduced to the world of healthcare as an intern for PricewaterhouseCoopers. Immersed in the industry, she became increasingly fascinated by the communications problems that existed in the developing world and the opportunities to fix them. But she wanted to know more about the problem.

Catherine spoke to over 300 doctors who had participated in mission trips around the world, and realized that many encountered the same difficulties arising from their inability to coordinate patient care. As a healthcare consultant, she had worked with several pharmaceutical firms who were interested in entering emerging markets but struggled with the lack of data necessary to expand.

She was blown away by the extent of the problem and motivated to solve it. A decisive resignation and move to Guatemala later, Develop Link was born.

As a referral platform for doctors in Latin America, Develop Link helps healthcare providers search for specialists and labs, share information, and consult each other. The data collected through the platform is subsequently organized and sold to pharmaceutical companies and insurance providers hoping to expand within the Latin American region. Catherine emphasizes that Develop Link is not trying to reinvent the wheel. It simply serves as the link bringing together all the existing institutions to facilitate more efficient care.

Wanting to improve her company’s potential for growth and scaling, Catherine participated in several Accelerators, including Points of Light CivicX, Impact Engine, and the Fellow Irish Social Hub. However, she lacked both direct access to the Latin American network and consulting that would instruct her specifically on the Latin American market. So she applied to Agora’s Accelerator.

Through the four-month program, Catherine refined her launch strategy, strengthened the value proposition she would deliver to pharmaceutical firm clients, and connected with invaluable investor networks. The SOCAP experience, facilitated by Agora, introduced her to her very first client in Mexico.

Since the Accelerator, Develop Link has steadily progressed, entering Mexico by virtue of demand and planning to enter Costa Rica. Catherine has recently closed two contracts with investors and is on her way to closing her third, motivated every day by the number of doctors, NGOs, government organizations, and private companies all trying to provide better healthcare in Latin America with a clear need to better communicate.

She believes that the ability to be flexible and adjust existing plans to new circumstances has been key to expanding her company, and hopes to continue working towards halting the Latin American ‘Brain Drain,’ in which talented and promising individuals leave their native country to pursue a professional career elsewhere. Her company’s potential for expansion and promise for physicians and patients everywhere keep talented employees like Shaili Zappa, her director for Guatemala, working locally.  Develop Link, run on teamwork and collaboration, is thus changing the world, one patient at a time.

Learn more about Develop Link at http://www.developlink.org.

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