“If you have a dream, pursue it. Nothing in this world is impossible. I made my company from zero, with no knowledge of business management to guide me, but I learned along the way.”
Rosa Cruz believes in sharing the benefits of the native Peruvian tubers, yacon and aguaymanto, with the rest of the world. Born into a family of farmers, Rosa Cruz always had a special place in her heart for the rural community. And though she was familiar with the Peruvian yacon from a young age, any thoughts of it remained relegated to her rural childhood as she progressed through university. Upon graduating with a degree in chemical engineering, however, her attention was suddenly drawn back to this tuber, so under-researched and under-cultivated, yet brimming with invaluable health benefits. Hoping to bring its benefits to the diabetic community and beyond, Rosa effectively became one of the first individuals to study the yacon.
Over the course of the following decade, Rosa collected seeds, conducted research, expanded her study to include the aguaymanto tuber, organized a farmers’ association, and, eventually, began large-scale organic cultivation. From this, Cruz Campo was born.
Dedicated to bettering the environment through promoting biodiversity, organic cultivation, and environmental conservation, Cruz Campo brings healthy alternative products to its customers, a higher quality of life to its employees, and exposure to a larger market for its farmers.
Hoping to both expand her company and expose herself to the world of international entrepreneurship, Rosa applied to the Accelerator and was accepted. She left her native soil for the first time to go to the opening retreat in Nicaragua, where she found inspiring speakers and a group of burgeoning female entrepreneurs. Over the course of the next four months, Agora’s consulting allowed her to drastically improve productivity and management. But, above all, the Agora Accelerator connected her with Kiva, a microfinancing platform that enables individuals to give and receive loans, through which she was able to receive a $35,000 loan in a week. This loan has allowed her to invest in more raw materials and purchase a new piece of land, on which she hopes to build a secondary processing plant.
Strategically placed to give the greatest number of rural women easy access to a steady job, avoid raw materials losses incurred during transportation, and facilitate direct contact with producers, this plant will allow Rosa to continue creating the incredible impact she makes with Cruz Campo.
Rosa’s company has empowered many rural women. Cruz Campo has given life to a supportive community of single mothers who have fallen victim to domestic violence while also providing them a consistent income and the opportunity to educate their children.
She hopes to continue addressing the Sustainable Development Goal of ‘Decent Work and Economic Growth’ and to acquire the funding necessary to develop another industrial plant closer to other areas of cultivation, exporting beyond the confines of Peru’s borders to the greater world. Fueled by honesty, fairness, and perseverance, Cruz Campo is changing the world, one yacon plant at a time.
Learn more about Cruz Campo at http://www.cruzcampoperu.com.