Baby Faves Organics is one of 25 companies in the 2016 Agora Accelerator. The Agora Accelerator is divided into cohorts of entrepreneurs aligned around an impact theme or industry. Baby Faves Organics is part of our 2016 Sustainable Food and Agriculture cohort alongside Advanced Biocontrollers in Panama, Cruz Campo Peru in Peru, Shanantina in Peru, Tecnatrop in Peru, and Viogaz in Costa Rica. Each cohort acts as its own ecosystem of experts, investors, industry professionals, and media all coordinated to accelerate the very best entrepreneurial solutions to social and environmental problems in Latin America.
Based in Bogota, Colombia, Baby Faves Organics is committed to improving the health of children by selling nutritious and natural baby food across Latin America. Below Carolina Salamanca explains why she started Baby Faves Organics and her vision for a more nutritious future.
Why did you start your company?
I have always felt passionate about social entrepreneurship as a way to improve peoples’ lives and give them a better future. As a female entrepreneur, I am also passionate about empowering and inspiring women in Latin America to explore innovative ideas, take action, and follow their dreams. The idea for Baby Faves Organics came about when we discovered that the baby food products in Colombia were not transparent about the formulas and ingredients being offered to families. Babies were being fed with products that contained a high amount of added sugar and starches. Most baby food was made up of less than 20% fruit mixed with additives. We wanted to bring healthier, nutritious, and 100% organic fruit products to families and make it accessible and affordable for all families in Latin America.
What problem is your company trying to solve?
5.9 million children under the age of five are overweight in Latin America and 1 in 4 children suffer from stunting globally. These issues are partially caused by a large number of avoidable problems that are created by inadequate diets in the first years of babies’ lives. We are focused on improving the health of babies and avoiding longer-term health conditions like allergies, malnutrition, and stunting. Our goals for impact are aligned with the United Nations Sustainable Development Goals of ending hunger, achieving food security, improving nutrition, promoting sustainable agriculture, ensuring healthy lives, and promoting well-being for people at all ages. We integrate these goals into our business by developing and selling all natural, organic, and nutrient-rich baby food that is free of pesticides and residual toxins to contribute to the well-being of babies and give them a bright and healthy future.
What is your vision for the future?
We envision a future where all mothers, babies, and infants have access to healthy, nutritious, and all natural baby food options regardless of where they were born or what their income level is. A big part of creating that future is educating consumers about the benefits of choosing natural, organic foods and the impact that their choices have on developing healthy babies that grow up to live healthy adult lives.
With regards to Baby Faves Organics, we want to continue to innovate and develop exciting products that will accompany our consumers as they grow, ensuring that no matter what age they are there is always a healthy, nutritious baby food, cereal or fruit snack available to them. Apart from Colombia, we are about to launch in supermarkets in Ecuador. Hopefully over the next 12 months we will continue to expand the number of countries to increase our positive impact.
Why did you choose the Agora Accelerator?
Entrepreneurship is not easy. What I have learned is that you can make things a little bit easier by surrounding yourself with good people with experience. These people understand the unique challenges of a start-up environment which is not just running your own business, but living and breathing that business 24 hours a day.
I felt that being part of the Agora Class of 2016 would give me access to the right kind of advice and experience, as well as accessing networks of fellow entrepreneurs and social impact investors that understand our business and can really help us grow our model and impact. My expectations have been exceeded and I am extremely happy with the support and professionalism of the Agora team!